Cloud services: how to increase sales with an SSL-certificate

Did you know that the absence of an SSL-certificate for a cloud provider can cost €820,000?

According to the Council or the European Union, from 1 January 2016 all companies must protect the personal data of users. If the company accidentally leaks personal data and does not notify the relevant authorities in a timely manner, it faces a fine of €820,000 or 10% of turnover.

Do you really need such expenses? 

Of course not.

It’s better to protect yourself from unnecessary problems.

How can this be done? Easy – just buy an SSL-certificate.

SSL-certificates are not only protection, but also a way to increase ARPU for cloud providers by SSL-certificate sales.

SSL has a lot of advantages for cloud services:

•  if users see a padlock in the address bar of the browser, they agree more readily to the transfer of their personal data;
  
•  the lack of an SSL-Certificate leads to users going to competitors who are already using an SSL;
  
•  a green address bar with the name of the organisation is a guarantee that data will transferred to the company that owns the service. This increases users’ confidence and enables the company to significantly expand the audience;
  
•  corporate clients refuse to work with cloud services without an SSL-certificate because they do not want to jeopardise their company's valuable data. These clients are the most solvent, losing them is an unnecessary waste;
  
•  SSL prevents the inadvertent disclosure of private or protected data during transmission. Thus, you will be able to guarantee the security of users' data (and avoid any costly court cases).
  
•  Sites protected by an SSL-certificate receive specific benefits in search rankings, as repeatedly mentioned by major search giants such as Google. The SSL-certificate is an important factor in SEO.
  

EV SSL-certificate allows a green bar to be displayed in the browser - a sign of trust for most users. Today, many large companies have moved to a secure connection and actively support SSL distribution (including companies such Automattic, Mozilla, Chrome, Cisco, etc.). Search engine giant Google has repeatedly signaled that HTTPS pages will receive priority in indexing compared to unprotected HTTP versions. This is another argument in favour of the transition to SSL.

LeaderTelecom - a global reseller of SSL-certificates

If you are interested in expanding and further-developing your cloud service, be sure to think about the purchase and installation of SSL-certificates. We recommend installing the EV SSL-certificate, which gives maximum benefits compared to all other certificates: the displaying of the company name in the address bar of your browser.

We offer special solutions for cloud providers:

LeaderTelecom is a strategic partner of the well-known certificate authority Comodo, which currently holds a leading position in terms of volume of issued SSL-certificates. You can always order SSL-Certificate Comodo EV for the best price from our company.